Information about the cookies we use

We use web analytics tools for the purposes of advertising, market research and for user feedback on the design of our website (and, where applicable, the newsletter). For these purposes, we use analysis cookies and/or JavaScript to collect and process usage data about your visit to our website and your use of links in the newsletter (if available). The collection of your usage data and the creation of a usage profile from it is carried out using a cookie ID. Your IP address is either not collected or anonymised immediately after collection. Therefore, it is not possible to directly deduce your identity from the ID used.

You can find below additional information on the web analytics tools we and our partners use and how you can prevent or restrict the particluar web analytics tool from collecting and processing your data

For web analytics we use Adobe Audience Manager und Adobe Tracking (“Adobe Analytics”) a service provided by Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland ("Adobe. The information relating to your use of our website is transferred to Adobe servers, analysed and solely returned to us as cumulative data. This data allows us to identify trends in how the website is generally used. We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address. The usage data is stored by the service used for a maximum duration of 37 months from the date on which it was collected.

Opt-out: Please use Adobe's opt-out website if you wish to prevent your usage data being collected. You can find information about how Adobe Analytics cookies work and the opt-out option via the following link: http://www.adobe.com/privacy/opt-out.html

Adobe Test & Target (a service provided by Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland „Adobe“) works on the basis of A/B tests. This means that the person using our website is shown a different version of the website from the original (e.g. with altered design and content). Comparing both versions provides us with information about which version of our website is preferred by users. When Adobe Test & Target is used, the only information relating to you that is processed cannot be used to identify you. IP anonymisation is also activated, meaning that your IP address is shortened before Adobe Test & Target carries out any further processing. We do not conflate the usage profiles resulting from this with your name or any other details that could disclose your identity, such as your e-mail address.

The usage data is stored by the service used for a maximum duration of 37 months from the date on which it was collected.Opt-out: Please use the following link if you wish to prevent your usage data being collected: http://bsh.tt.omtrdc.net/optout. You can find information about how Adobe Test & Target cookies work and the opt-out option via the following link: https://www.adobe.com/privacy/opt-out.html.

You can purchase a large number of our products directly via the corresponding hyperlinks (e.g. a button “Buy Online”)to cooperating dealers' online stores (e.g. the function "Visit retailer shop"). If you follow the respective hyperlink to the choosen product page in the dealer's online store, we use Javascript code and cookies (i.e. conversion tracking) to log that you clicked on the hyperlink and whether or not you purchase the product in the dealer's online store. The usage data collected in this way is used to measure the attractiveness of the "Visit retailer shop" function and, where applicable, for commission settlement purposes with the dealer's online store (i.e. affiliate marketing). Sometimes dealers' online stores pay us a commission when we successfully redirect prospective buyers and customers to them.

We use the service provider ChannelSight Ltd., Suite 3, Anglesea House, Carysfort Ave., Blackrock, Co. Dublin, Ireland (www.channelsight.com) for tracking purposes. The information relating to your use of the "Go to dealer's website" function is transmitted to ChannelSight servers, analysed and returned to us, to allow us to evaluate trends relating to use of the "Visit retailers shop" function.

Please note that the aforementioned tracking is directly connected to the "Visit retailer shop" function, where we will you inform directly of the intended use of data. By using the "Visit retailer shop" button on our website, you give your consent for the inter-website recording of your website use and the analysis by us for the indicated purposes, and in particular to the associated data collection by ChannelSight and the retailer, as well as the transfer of data from ChannelSight and the retailer to us. The usage data is deleted once it is no longer required for commission settlement and analysis.

Opt-out:To prevent the collection of usage data via Channelsight, please use the Channelsight opt-out Web site with the following link: https://www.channelsight.com/privacypolicy/

To improve our website and the services it offers, we record the mouse movements and clicks of randomly selected users of our website, whereatyour IP address is anonymised.

We use service provider Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark for the purpose of collecting this usage data.

We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address.. The usage data is deleted three months after the date on which it is collected.

Opt-out: Please use Mouseflow's opt-out website via the following link if you wish to prevent this usage data being collected: https://mouseflow.com/opt-out/

We use various marketing tools on our website if you have given us permission to do so, e.g. by giving us your consent via the tracking banner. These marketing tools enable us to provide you with information about our products on our and other websites that may be of interest to you during your use of our website. For this purpose we collect and process your usage behaviour when visiting our website, such as the pages visited, navigation patterns, products purchased and similar data. The collection of your usage data and the creation of a usage profile from this data is carried out in a data-saving manner using a cookie ID or other technologies.

We also use marketing tools from partners. Our partners process your data on their own responsibility. Below you will find information on the technologies and partners used by us, as well as information on how you can prevent the collection and processing of data described above. We refer separately to marketing tools in our responsibility.

These marketing tools are based on the principle that we place ads that are relevant to users on our own sites and on third-party sites, that can improve campaign performance reports, and that prevent a user from seeing the same ads more than once. In addition, we can also record whether ad requests have been successfully played out (conversions). This is the case, for example, if a user sees an ad placed by us and later buys something with the same Internet browser on our website.

When you visit our website, your Internet browser automatically establishes a direct connection with the server of the respective service provider. Through this integration, the service provider receives the information that the relevant part of our website has been accessed or an advertisement has been clicked by us and transmits the corresponding evaluations to us.

If you are registered with a service of the respective service provider, this service provider can assign the visit to your account. Even if you are not registered with the relevant service provider or have not logged in, your IP address will be technically transmitted to the service provider as part of the aforementioned technical process, if necessary for the technical providing of the service. For example, some service providers also create a user profile for non-registered or not logged in users that is not associated with an account of the service provider on the basis of the transmitted data. You can avoid this if you do not access the corresponding content on our website (e.g. videos from third parties).

We also use technology to improve the quality of our ads. This includes that ads are only played out to users with a potential interest in our advertised products and services or to users with certain but abstract features (so-called "custom audiences").

Below we inform you about the providers of such marketing tools used by us, their data protection regulations and also about how you can - in relation to the respective providers - permanently prevent the collection of usage data. In addition, in order to prevent the use of cookies by your Internet browser, you can also deactivate the use of cookies directly via the settings of your Internet browser and delete cookies that have already been set. Please note that this measure does not delete user profiles already created by the provider, but only prevents the future collection of further user data.

Google Ad server

We use the online marketing tool Google Ad Server (formerly DoubleClick) of Google LLC,1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

The usage data will be deleted after 540 days from the time of collection. For more information about DoubleClick, please visit https://support.google.com/admanager/answer/6022000?hl=en, or Google's privacy policy in general: https://policies.google.com/privacy?hl=en-GB.

We use online marketing tools from Google on our own responsibility. To this end, we have agreed with Google in a data protection agreement that our customers' data may only be processed on the basis of our instructions, may not be passed on to third parties and must be sufficiently technically protected.

Opt-out: To permanently prevent the collection of usage data, Google offers a plugin for various Internet browsers: http://www.google.com/settings/ads/plugin. To disable only interest-based ads, you can block the use of third party cookies or cookies from the "www.googleadservices.com" domain or disable interest-based ads using this link at https://support.google.com/ads/answer/2662922?hl=en-GB

We use the online marketing tools "Facebook Pixels and Custom Audiences" of Facebook Inc. 1 Hacker Way, Menlo Park, CA 94025, USA, and Facebook Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, if you are resident in the EU ("Facebook").

Facebook processes your data under its own data protection responsibility as part of Facebook's data usage policy. You can find information about Facebook ads and Facebook pixels with the following links:

https://www.facebook.com/policy and https://www.facebook.com/business/help/651294705016616

Opt-out: To permanently prevent the collection of usage data, please use the following link: https://www.facebook.com/policies/cookies/ As a registered Facebook user, you can also set what types of ads are displayed to you within Facebook. Call the following link: https://www.facebook.com/settings/?tab=ads

This website uses the online marketing tools "Google Ads & Remarketing" of Google LLC,1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google has submitted to the EU-US

Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. We use online marketing tools from Google on our own responsibility.

The cookies used in this service generally lose their validity after 30 days and are not intended to identify you personally. Google merely provides us with statistical evaluations. Google processes your information in accordance with Google's data usage policy. You can find more information with the following link: https://policies.google.com/privacy?hl=en-GB.

Opt-out: To permanently prevent the collection of usage data, Google offers a plugin for various Internet browsers: http://www.google.com/settings/ads/plugin. To disable interest-based ads, you can block the use of third party cookies or cookies from the "www.googleadservices.com" domain or disable interest-based ads using this link at https://adssettings.google.com/authenticated?hl=en_GB Interest ads can also be deactivated via the link http://www.aboutads.info/choices if the provider has joined the self-regulatory campaign "About Ads".

This website uses the data management platform ("DMP Service") of the "Nielsen Marketing Cloud" of The Nielsen Company (UK) LLC, Nielsen House, Oxford Business Park South, John Smith Drive, Oxford OX4 2WB, UK ("Nielsen").

We use this DMP service on our website as a marketing tool to provide you with information about our products on our website and on the websites of other providers that may be of interest to you while using our website. Nielsen provides us with statistical evaluations for this purpose.

This DMP service also provides us with cross-device and cross-context usage profiles (DMP data) so that we can learn more about the users of our website. These DMP data are processed by Nielsen under the Data Usage Policy. You can find more information with the following link:

https://www.nielsen.com/us/en/legal/privacy-statement/exelate-privacy-policy/nielsen-marketing-cloud-privacy-notice/.

We do not use this DMP data to personally identify you.

Opt-out: To permanently prevent the collection of usage data, please use the following links:

https://sites.nielsen.com/legal/privacy-statement/exelate-privacy-policy/opt-in-opt-out/, https://optout.aboutads.info/?c=2&lang=EN,

https://optout.networkadvertising.org/?c=1

or

https://www.youronlinechoices.eu/.