Sustainable Fashion with Bosch's FreshUp

Sustainable fashion encompasses ethical integrity and social justice, but also the fashion industry’s impact on the environment. The fashion industry and environmentally conscious brands are starting to boldly promote the concept of buying less and wearing more.

We live in a throwaway generation. With an abundance of material items available to us at low cost, it’s tempting to constantly update your wardrobe and replace items once they become slightly worn. But we should aim to buy higher quality pieces, and care for them better so that they last and maintain their quality. We should also aim to reduce the energy and water waste associated with excessive or unnecessary washing cycles.

You might’ve heard of ‘circular fashion’ which champions vintage and pre-loved items, rather than ‘fast fashion’ brands. This is encouraging more and more fashion lovers to recycle, re-use, or sell their items onto others. And, when our clothes are well-cared for, they can live a longer life, whether that’s in your wardrobe or someone else’s.

If you care about fashion and the clothes you wear, you care about how they feel. It’s natural to want your clothes to feel and smell fresh with every wear. But the temptation to run them through the wash after one or two wears can be damaging, both to the garment, and the environment.

Often, clothes that are free from dirt and stains needn’t be washed with chemicals and high heat. Bosch’s FreshUp listens to that. The first of its kind, this portable odour removal device uses Bosch Plasma Technology. This innovative technology releases active plasma particles that flow across fabric, dissolving simple odour molecules. So, the device is extremely effective at freshening up your clothes instantly.

Over washing damages clothes over time. Colour can run and fade, and bobbles appear on many fabrics, giving them a ‘worn’ appearance. The FreshUp device will instantly refresh and remove odours at the click of a button, so you can get more wear out of your clothes without the need for excessive washing. As a result, clothes last longer, stay looking new, and are less disposable. A wardrobe full of good quality, well-cared for garments will allow you to practice sustainable fashion while enjoying a selection of timeless, high-quality clothes.

Some items need extra care to retain their quality. But trips to the dry cleaners can be time-consuming and costly. The FreshUp works well on coats, jackets, and jeans, so that they can go longer between dry cleans. It’s also highly effective on delicate fabrics, so you’ll feel confident freshening up cashmere, silk, and even wool.

You might think that contributing to a sustainable life for clothing would be difficult to practice. But the FreshUp will be a trusty companion in helping you reduce the full cycle of washing or dry cleaning. It’s even been hailed as one of the ‘best sustainable gadgets of 2021’ by the Metro. The benefit to you will be a wardrobe full of life and longevity, helping clothes stay as good as new, smelling clean and fresh for longer. For more information visit here.